Part 1: Developing the Logomark — The Brief cLabs is short for “Celo Labs,” the voted winner from a list of names submitted by its employees. The “c,” short for ‘Celo’ is found in platform-native (and in the future, non-native), “cUSD” and “cEUR” tokens. …

Offering critique and reflection on Polkadot’s use of community participation to redesign brand assets — I am a cLabs brand designer working on Celo, a decentralized platform creating the conditions for prosperity — for everyone. I designed and developed logos for Celo including the Celo logo, the CELO, cUSD, and cEUR token icons.

A case study in Ecosystem Brand Design — Upright & Celo Camp In early 2020, a company called Upright, who amplifies developer relations through virtual events, began building out Celo Camp — a virtual accelerator to build on the Celo Platform. In collaboration, Upright and cLabs naturally desired to create a visual branded relationship to Celo and its values. Upright started by…

The Celo Coin Series “The What of the Celo Coin (Part 3 of 3)” is the third of three blog posts that unpacks “The Why”, “The How”, and “The What” of the Celo Coin, a brand asset used generously across celo.org. This article articulates what the Celo Coin represents, the different kinds of coins…

The Celo Coin Series “The How of the Celo Coin (Part 2 of 3)” is the second of three blog posts that unpacks “The Why”, “The How”, and “The What” of the Celo Coin, a brand asset used generously across celo.org. (s/o Simon Sinek, How great leaders inspire action) This article is centered around…

The Celo Coin Series This is the first of three blog posts that unpacks “The Why”, “The How”, and “The What” of the Celo Coin, a brand asset used generously across celo.org. (s/o Simon Sinek, How great leaders inspire action) “The Why of the Celo Coin (Part 1 of 3)”, delves into why celo.org…

In January 2018, I started working closely with Celo Founders Rene, Marek, and Sep to design the Celo logo. As I educated myself on Celo’s mission and objectives, I began to feel the gravity of the project. Tactically, my task was to create a logo for a core team building…